Wednesday, February 4, 2009

Advertising in Africa: "Fly Emirates"


It wasn't till one of my friends from the UK visited me here in Tanzania, I realised why the Tanzanians advertise the 'Fly Emirates' on trucks, houses, cars - whatever.
Fly Emirates has sponsored the British London-based football club 'Arsenal', so if you are a serious Tanzanian fan of Arsenal, you do also pick up on the 'Fly Emirates' as part of your football team vibe.
Advertising and branding works in surprisingly interesting ways in Africa. In contrast to Europe, where people would only put this streamer on their whatever for a fee. Also, Europeans wouldn't necessarily make the connection between the firm/label sponsoring something and the something itself.

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